Logan Paul made a video posing near of a suicide victim in Japan’s Aokigahara forest. He was widely condemned, seemed chastened, made a soft-focus video about his learning experience, then went back in front of the camera to taser a dead rat and poke a fish. YouTube issued a statement saying Paul’s been suspended again from their advertising program, but you get the feeling that, like him, they just aren’t learning their lesson.
YouTube has suspended advertising on video blogger Logan Paul’s channels owing to his “pattern of behaviour”. … “After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels,” YouTube said in a statement Friday. “This is not a decision we made lightly; however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
YouTube is fixated on Brand Suitability as the problem, but that’s how you expect YouTube to fail at PR, apologizing to advertisers in the place it’s supposed to be apologizing to viewers. The bigger problem is how it’s trying to serve Brands in the first place, by financing a dystopian cargo cult of adolescent fameballs in the hope of incubating true talent. The social milieux they’ve created is a breeding ground for shark-eyed nasties and bug-eyed nazis, and their job depends on not understanding it.
YouTube stars Alissa Violet and Ricky “FaZe” Banks were ejected Saturday night from a Cleveland pub. FaZe ranted on his stream. Violet, selfying her way to hospital, sported a fat lip. The couple immediately went on an online offensive, identifying the Barley House and claiming to have been innocent victims of its bouncers. What happened […]
Something odd is happening in makeup-vlogger country: a wave of searing criticism of overpriced and useless cosmetics, and of consumerism itself. The Outline’s Mehreen Kasana reports that “anti-haul” videos have gained a special status in the community. Most anti-haul videos are somewhere between 12 to 20 minutes long, and typically focus on beauty products. The […]
We all did so well keeping our kids away from obvious traps like 4chan, but it turns out that during those endless unsupervised hours watching Minecraft videos and Twitch streams, their hosts were muttering on about anime and black IQs and what to do about The Jews. And now our kids are hitting their teens, […]
Search Engine Optimization, or SEO, has flourished into a hot topic amongst marketers and web developers aiming to promote their brands on the web. And, as more companies take their content online, competition to be on that first page of a Google search is growing.There are ways to improve your standing, such as using popular keywords, but […]